Neighbors’ global webtoon business saw quarterly sales increase 79% year-on-year from July to September, and monthly active users increased from 50 million to 72 million over three years, with non-Korean users. Naver’s Webtoon app and Kakao’s Tapas app are second and third in the number of downloads in the United States in the free comics app category of Google Play, but in Japan, Piccoma and Line Manga supported by Kakao and Naver are first and second, respectively. Webtoons PCs and smartphone-specific innovations such as vertical scrolling instead of page turning are intuitive for people under the age of 24, who make up about 75% of the 14 million monthly Naver Webtoon readers active in the United States as of September. According to analysts, payments can be a single digit percentage of revenue, a minimum guarantee, or a combination of the two. Ownership of intellectual property rights for adaptation depends on the contract between the creator, platforms such as Naver and Kakao, and intermediate agencies. “It gave me freedom, so I didn’t have to start my next job right away.” “In a month or two, I made about three to four times as much money as I could make in a year,” said Hee-seop Choi of Hellbound about the previous adaptation of Webtoon. According to data from the Korea Creative Content Agency, only about 8% of creators said that adaptation rights have significantly improved their income. There are many materials to choose from when converting to the format of, “says Choi.įor creators who earn an average of 48.4 million won ($ 41,000) a year, the rewards of adapting Webtoon can be enormous. Therefore, the source material should be other.

Therefore, almost every scene should contain elements that can capture the reader.

“This is a format that will be displayed in 3 minutes while waiting for a friend. Lee Hee-youn, Head of IP Business for Webtoon, said.Įach series is usually updated weekly, increasing the amount of material drawn from it. Hundreds of works are currently published,” said Naver. On many platforms, we don’t have enough choices when the hit series is over. “Our strength is that we have a lot of work in progress. Technology companies Neighbors and Cacao are aiming for global expansion by facilitating adaptation through the Webtoon unit. According to data provider Webtoon Analysis Service, South Korea alone has more than 14,000 Webtoons with 9,900 creators.

Webtoon app streaming